Our Culture

We continue to build on this history with our philosophy of “In Search of Awesomeness” which directs our purpose, vision, and core values. We believe that each of us should live by this philosophy and continue to build on our awesome culture.


Our purpose
(why we exist)

To build a sustainable business in a morally responsible way,that exists to satisfy, inspire and advance the lives of all our stakeholders.

Our vision
(what we aim for)


We live to DARE!
(Deliver Awesome Retail Experiences)

Our core values

(the beliefs that drive our culture and guide our behaviour)

Let TRUST define us
Let INNOVATION lead us
Let PASSION drive us