K-Way and WWF Join Forces to Design a Sustainable Line

K-Way, the South African market leader in technical apparel and outdoor gear, has partnered with the World Wide Fund for Nature (WWF) to create a line of garments using recycled fabric and trims, together with other sustainable, raw materials. These will be hitting Cape Union Mart stores around South Africa in late May and early June.

Currently, the line comprises padded and softshell jackets in both the Men’s and Women’s ranges, with additional items being explored.

Already, Clo Insulation® won a Top Ten Gold Award for Sustainability in the insulation category, at ISPO 2019 - an international sports trade fair held in Munich earlier this year. The Narrow Channel padded jacket, created in collaboration with K-Way, features padding made from recycled PET water bottles.

The padded jacket is an upgrade on K-Way’s nylon rip-stop down-proof hooded jacket, where feathers are replaced with the engineered synthetic filler developed using high-end recycling technology. Each garment re-uses approximately 58 bottles, so waste on landfills is reduced. Not only does it look and wear like a down jacket, it maintains loft in extreme conditions, as shown in tests conducted in the K-Way factory laboratory.

The Softshell jacket boasts 3-ply technology that acts as a breathable layer to block out wind and water. This makes the jacket showerproof and perfectly suited to both urban and outdoor adventures. 96% of the fabric used on the spandex-rich softshell jacket has been made using recycled material.

The WWF partnership augments K-Way’s greening efforts which have seen the K-Way factory putting in a solar power plant, installing low-energy consuming lighting and purchasing machinery with low-energy expenditure. This year, K-Way will also be reducing the amount of packaging it uses for its garments and will be investigating the use of recycled paper for its swing tags.

Additionally, the Cape Union Mart Merchandise department has committed to review its entire supply chain to assess its current impact on the environment and find opportunities to improve the sourcing of sustainable products for the future.

K-Way and Cape Union Mart are committed to reducing their carbon footprint and to leaving a world for future outdoor enthusiasts to explore,” says Ryan Weideman, Merchandise and Corporate Division Manager at Cape Union Mart.

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